Forecasts and Segmentation
For three decades Daniel Research Group has forecasted technology commerce for major corporations including IBM, Microsoft, AT&T, SAP and Verizon, as well as for small and medium size companies. The majority of these modeling projects have been in partnership with other market research firms and consultants, utilizing data and project specific-knowledge provided by the partnering analysts and the client. In many cases we have implemented elements of the model on our partners’ or clients’
Our success is based on a rigorous methodology that guides us through the design, development and production phases of building and implementing forecast models in a collaborative environment. This unique approach ensures that we avoid the mistakes and errors that others typically make. Our methodology is not packaged as an application, but rather manifests itself through our expert advice and counsel. We measure success as much by the increased understanding that the client accrues via the development process as we do from the actual results produced by the models themselves.
Five broad areas encapsulate our approach and methodology: