Focus Groups

Daniel Research Group is uniquely qualified to service technology clients.  We are, first and foremost, a technology market research organization and always prepare for assignments with extensive background research in the relevant technology and market issues. Many Daniel Research Group consultants have held product marketing and strategic planning positions with technology vendors.  Having once faced the decisions and pressures that our clients now face has given us an understanding and sensitivity to your concerns that others, without this experience, cannot call upon.  Our qualifications manifested themselves in four key areas that contribute to the success or our engagements:

 
• Designing a research plan based on an understanding of the technologies, markets and issues to be addressed.
• Recruiting the respondents best able to provide the information required.
• Moderating the focus group to extract the maximum amount of relevant information.
• Analyzing the results and providing insightful conclusions leading to actionable and implementable recommendations.

The Knowledge Base - For more than a quarter of a century Daniel Research Group has conducted business and consumer market research studies covering a wide range of technology products and services.  This knowledge base supports every Focus Group project.

Setting Objectives - Each Focus Group project begins with an interactive process with the client to set research objectives.  Most often this is via an exploratory meeting where the decisions facing the client are used to define the information requirements.  Our research team will prepare for this meeting with extensive background research centered on the relevant technological and marketing issues.

The Moderator - Daniel Research Group moderators are experienced technology industry consultants able to conduct Focus Groups among a wide range of consumer and business constituencies.  In addition to being research professionals with advanced academic degrees, our team possesses extensive industry experience with vendors prior to becoming consultants.  Our moderators understand the technology, the market and the issues.

Analysis - The video recordings and audio transcripts of the Focus Groups are analyzed by the full research team.  If required, additional Daniel Research Group experts may be called upon to review and interpret Focus Group proceedings, assuring that the full Daniel Research Group knowledge base is utilized to meet the research objectives.