Market Research Services
Daniel Research Group specializes in designing and executing market research studies among users and buyers of technology products and services. We offer the full range of traditional data and information gathering methodologies as stand-alone projects as well as in support of larger, more complex consulting engagements. Daniel Research Group always bases proposed research designs on a set of first principles reflecting sound market research practices and a deep and current understanding of the technologies, markets and issues.
First Principals
Daniel Research Group always:
- Sets research objectives based on an understanding of the decisions the client needs to make.
- Selects methodologies that best meet the research objectives within the client's time and budget constraints.
- Manages and executes the research program at the highest level of professional standards.
- Draws conclusions and offers actionable and implementable recommendations based on expert analysis of the findings and results of the research, meeting the study objectives.
Daniel Research Group works with clients to craft the optimum research program in light of project objectives and within budget constraints, methodology attributes and decision urgency. We are strong methodologists who understand the strengths and weaknesses of all of the traditional and emerging innovative research options. For research engagements that are best served by qualitative approaches, we offer:
- Focus Groups - traditional and web-based
- Telephone interviews
- On-site interviews
- One-on-one interviews
For research engagements that are best served by quantitative approaches, we offer:
- Telephone Surveys
- Web Surveys
- Email Surveys
We also make extensive use of secondary research sources that cover:
- Demographic Data
- Firmographic Data
- Government Sources
- Published Reports - Technology and Markets
- Custom and Proprietary data and reports via collaborative arrangements