Understanding the Future

For three decades, we at Daniel Research Group have helped clients survive and then prosper through the phases of the business cycle.   As the cycle progresses, the primary focus of management changes from increasing market share (as recovery starts), to maximizing revenues (as the cycle peaks), to controlling cost (during the downturn.) The cycle is now entering a period of cost control.  Market Research is typically an early casualty, when aggressive cost cutting is the norm.  Internal and outsourced budgets are cut.  Departments are right-sized or eliminated.  Projects are postponed.  Yet, as much as these costs are cut, your decisions will still remain.  The question facing you today is how to continue to acquire the data, information, knowledge and wisdom you need at affordable costs.   Daniel Research Group is the answer to that question.

Daniel Research Group is a leading Market Research and Consulting firm servicing clients in the technology sector by helping them gain a better understanding of the issues, trends and facts that influence the decisions they need to make. Clients need market research studies because they are not comfortable with their current understanding of the factors that need to be considered in making those decisions.  The objective of this research, therefore, is to provide clients with the appropriate data, information and knowledge that enables them to attain a higher level of understanding and, ultimately, a better decision. 

While Market Research Services is our foundation, we specialize in the design, development, and application of custom modeling methods, processes and tools that address more complex tactical and strategic decisions.  This expertise in Model Enabled Consulting is our strength and is based on three decades of experience constructing forecast models, segmentation studies and market share tracking systems for the benefit of our clients including many of largest technology and telecommunications vendors.

We have built an extensive knowledge base and inventory of proprietary methods that we apply to solving common and unique problems encountered in building market models.   While the deliverable for many of our Model Enabled Consulting projects is the data and information produced by the models, we often are engaged to design and develop custom modeling processes and tools that clients will subsequently utilize on their own.  We support these engagements with education and training.

Our Market Research Services offers the full range of traditional quantitative and qualitative data gathering and analysis methodologies including surveys, interviews, focus groups, demographic and firmographic data acquisition and analysis, as well as input from technology and industry experts.

Our Collaborative Consulting research model is the strength of Daniel Research Group, enabling us to deliver higher quality Market Research and Consulting Services, at lower costs and in less time than hierarchically organized firms.  Convergence very much defines our evolving client base, which now broadly encompasses not only technology vendors and channel partners but also companies whose product/service offerings and marketing is technology enabled. 

We also service the Investment Bankers, Venture Capitalists and Angels who invest in these companies as well as the Advertising Agencies, Public Relations Firms, Marketing Consultants and other Market Research firms that support technology clients.